Everyday · 5 min routine
Five-minute everyday makeup
A small, adaptable routine built around a little coverage, soft colour and defined lashes.
Beginner · Satin
THE KNOWN BEAUTY EDIT
A little inspiration.
A look that’s yours.
Makeup ideas and outfit formulas with the steps to make them your own. Find an everyday favourite, a celebrity-inspired detail or a complete look for your next occasion.
01 / THE STUDIOBeauty on your terms.
START SOMEWHERE BEAUTIFUL
The looks edit
Occasion · 20 min routine
Rosy makeup for a wedding guest
A coordinated rose palette, softly defined eyes and a lip colour you can refresh easily.
Beginner · Satin
Statement · 10 min routine
A softly defined berry lip
A berry lip as the focal point, with a softly blended edge and a simple supporting eye.
Beginner · Satin
FROM THE MAKEUP TO THE OUTFIT
Complete the look.
Outfit ideas for different bodies, proportions and plans, with each piece explained. Explore women’s and men’s style, plus-size and petite collections.
Style · 7 min read
Lizzo-inspired lime tailoring for plus-size women
Use a lime blazer and wide-leg trousers as one colour block, then add a pink tee and white trainers.
Outfit guide
Style · 8 min read
Natalie Portman-inspired charcoal tailoring outfit for petites
Pair straight charcoal trousers with an ivory blouse and a short collarless jacket. Fit the rise and knee position before shortening the hem, then check the outfit with flat Mary Janes.
Outfit guide
Style · 6 min read
Harry Styles-inspired cardigan and wide-leg outfit
Build a playful knitwear outfit with a colour-block cardigan, rust trousers and grounded flat shoes.
Outfit guide · General fit
FRESH IDEAS, USEFUL DETAILS
Your next little edit.
A dated edit of beauty and clothing ideas, with practical guides for the details that make them work. Browse makeup, hair, nails, wardrobe formulas and menswear.
Eyes & Lips · 5 min read
Blurred lipstick edges: a controlled colour fade
Apply colour within the lip first, then soften its perimeter with a nearly clean lip brush; keep the fade inside your natural outline.
Beginner
Hair · 5 min read
French pin or claw clip: choose a tool for a simple twist
Choose a claw clip for an open-and-close grip or a French pin for anchoring a formed twist; match the tool to the section you can hold comfortably.
Beginner
Style · 3 min read
A relaxed skirt suit for work
Start with a relaxed jacket, a skirt you can stride in and an untucked shirt.
Outfit guide
SMALL SKILLS. MORE POSSIBILITIES.
A little know-how
01
Base & Finish
02Foundation shade and undertone: what to compare
Separate depth, undertone and finish so you can make a more useful foundation comparison.
Eyes & Lips
03How to practise a small eyeliner wing
A short-wing practice method that starts with relaxed, open eyes and keeps corrections small.
Eyes & Lips
Lip liner for beginners
Use short sections to map your lip colour, then choose a soft or more defined edge.
THE KNOWN BEAUTY WAY
More useful. Less overwhelming.
01
Start with what you own.
Our kits name product types, so a good idea doesn’t have to become a shopping list.
02
Keep the useful bits.
Save a guide and build a printable kit checklist, all in this browser.
03
Know what you’re reading.
Practical editorial ideas, carefully researched guidance, and visual studies that help explain a look.